How the Channel Benefits from the AI PC Revolution
As I’ve written before, the arrival of the AI PC is a revolutionary moment for the industry, and this includes the channel. The emergence of AI PCs and the opportunities they create revolutionises the role of the channel because it changes the channels core value proposition to end users and vendors. How the AI PC […]
Why the Channel Needs to Pay Attention to AI-Capable PCs Now
Artificial intelligence is no longer just a buzzword—it’s becoming a tangible force in the channel, especially with the rise of AI-capable PCs. In this edition of Microscope, July-August 2024, we explore how the channel is preparing for this next wave of innovation. From early adoption strategies and real-world use cases to the evolving relationship between […]
The Future of the AI PC is Now. Here’s What You Need to Know…
TD SYNNEX Europe endpoint solutions business leaders Debbie Gomez and Brandon Lieberthal (or their AI-generated avatars) help us to understand the impact of AI PCs. The impact of AI on the PC industry will be profound, with leading players across OEMs, processor manufacturers, and operating system providers focused on delivering new AI-capable models in 2024. […]
Pushing boundaries in the PC industry with AI technology

Brandon Lieberthal virtually meets with Kyle Houser, Senior Director of the Channel at Qualcomm, to discuss the AI PC revolution. In the second installment of the AI for PC video series, our European PC Leader Brandon Lieberthal (in person this time) talks to Kyle Houser, Senior Director for the Channel at Qualcomm. The vendor has […]